Salient is the market intelligence arm of Istabraq, delivering research-backed insights to help organizations understand their audiences and stakeholders, refine their messaging, and strengthen their reputation. Our proprietary Saliency Score & Index® provide a structured approach to measuring brand awareness, sentiment and engagement, allowing businesses to proactively manage perception and influence key stakeholders and audiences. Through data-driven analysis and strategic communication, Salient ensures brands remain trusted, competitive and relevant..