The Saliency Score & Index®
measure key attributes such
as brand awareness,
sentiment, competitive
positioning and engagement
levels.
Structured surveys and sentiment tracking
quantify brand perception and recall, while
qualitative research that span social listening,
media discourse analysis and spokesperson
visibility tracking, uncovers the deeper
narratives influencing audience perception and
relationship to your brand.
By integrating these insights, organizations can refine their strategy and messaging, enhance visibility, and proactively shape their reputation, ensuring they remain trusted and relevant in their industries.
